Expertise and confidence
IPS e.max® ZirCAD Prime – the Prime Zirconia for high-strength aesthetic restorations

Schaan, Liechtenstein – 4 October 2023

The Ivoclar Group is one of the world’s leading manufacturers of integrated solutions for high-quality dental applications, offering a comprehensive portfolio of products and systems for dentists, dental technicians and dental hygienists. With the products of the IPS e.max ZirCAD Prime range, the company provides a high-strength and versatile zirconium oxide that is distinguished by quality, stability and aesthetics, allowing patients to benefit from the best possible care. The Prime product family includes IPS e.max ZirCAD Prime and IPS e.max ZirCAD Prime Esthetic, representing exceptional high-quality characteristics and high-end aesthetics.

Prime Zirconia: esthetic and strong
Zirconium oxide is an all-ceramic material that has the properties required for long-lasting restorations and can be used in diverse applications, ranging from single crowns to multi-unit bridges. Aesthetic yet strong, Prime Zirconia closely reproduces the function of the natural tooth structure*. Zirconia restorations offer many advantages: They deliver impressive patient-specific aesthetics and provide high stability and versatility. So, Prime Zirconia is the material of choice for creating aesthetic and durable restorations in a diverse range of cases.

The essence: expertise
Prime Zirconia is reliable, has been clinically proven for years and is based on Ivoclar’s many years of material science expertise in the field of ceramics. In substance, the material combines competence and confidence as customers worldwide have trusted the Ivoclar’s all-ceramic materials (IPS e.max) for many years. The continuously growing body of clinical studies confirms an excellent survival rate of 96 percent after five years for Prime Zirconia.

“Our unique GT Technology is the key to Prime Zirconia’s genuine, true-to-nature progression of shade and translucency, exceptional accuracy of fit and efficient processing. Prime Zirconia represents high-end aesthetics that is well-received not only in the laboratory and dental practice but also when placed in the patient’s mouth. The material’s impressive high-quality characteristics are supported by a growing number of clinical studies and so we are proud to extend the ten-year IPS e.max guarantee to include Prime Zirconia restorations as well. We are committed to making ongoing efforts to enhance the quality of our products and we value the active feedback and input from our customers. A new ring on the disc enables correct positioning and easy repositioning by means of an indicator mark. In addition, the ring gives dental technicians an extra layer of safety (e.g. against chipping or similar), which will have a positive impact on the efficiency of the dental laboratory and, as a result, on the entire workflow. Ultimately, our customers and our company have the same goal: to offer patients worldwide high-quality and durable final restorations,” explains Tobias Specht, Senior Director Global Business Unit Labside Digital of the Ivoclar Group.

Seamless workflow and IPS e.max guarantee
Ivoclar offers the right product for each individual step so that restorations made of Prime Zirconia can be optimally prepared and effortlessly cemented in the patient’s mouth. A carefully designed workflow with optimally coordinated products guides dentists through all stages. In addition, individual products cross over with other workflows and simplify the coordination between practice and laboratory to ensure enhanced efficiency on both ends.
Dentists can preview and discuss the desired outcome with their patients in advance. Digital impression-taking and swift data transfer to the dental lab enables an efficient and purpose-driven collaboration.
Prime Zirconia restorations are fabricated in the dental lab and then sent to the practice, where they can be placed using a conventional, self-adhesive or adhesive cementation method. Cementation can be achieved easily and efficiently using ZirCAD Cement, a high-performance resin-modified glass ionomer cement designed for everyday use. The cement delivers predictable cementation results case after case with its easy handling and quick clean-up.
Smooth surfaces and a lustrous finish can be attained with OptraGloss®. Using the OptraGloss universal polishers, ceramic restorations are polished to a high gloss in no time at all - ultimately, the most important outcome is to have patients smile with satisfaction.

Ivoclar’s e.max family comprises the following ceramic ranges: zirconium oxide ceramics (IPS e.max ZirCAD, IPS e.max ZirCAD Prime and IPS e.max ZirCAD Prime Esthetic), lithium disilicate ceramics (IPS e.max CAD and IPS e.max Press) and layering ceramics (IPS e.max Ceram).
Customers worldwide have relied on the quality and aesthetics of e.max restorations for over 15 years. Backed by the placement of over 150 million restorations and supported by long-term clinical evidence, Ivoclar offers a ten-year guarantee so that dental professionals can continue to provide their patients with a healthy smile.

For more information about Prime Zirconia:

About the Ivoclar Group
The Ivoclar Group, headquartered in Schaan, Liechtenstein, is one of the world's leading manufacturers of integrated solutions for esthetic high-quality dental applications. In 2023, the company proudly celebrates its 100-year anniversary under the theme of “A Century of Innovation”. The company's success is based on a comprehensive portfolio of products, systems and services, strong research and development capabilities and a clear commitment to training and further education. The group of companies, which sells its products to around 130 countries, has 56 subsidiaries and branch offices and employs roughly 3,700 people worldwide. More information about the Ivoclar Group is available at