As social media has become an integral part of our daily lives, it has also become an essential tool for businesses to promote their products and services.

With 54% of consumers looking to social channels to research products and services before committing1, it’s not an area that any business can afford to not be involved in. The dental industry is no exception to this. 

Social media selling in the dental industry can bring numerous benefits to dental practices, including increased brand awareness, improved patient engagement, and increased revenue. In this blog, we will discuss some of the key benefits of using social media selling in the dental industry. 

Increased Brand Awareness

Social media platforms provide dental practices with an opportunity to increase their brand awareness by reaching a broader audience.

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Improved Patient Engagement 

Social media provides an excellent opportunity for dental practices to engage with their patients in a more personal way.

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Increased Revenue 

Social media selling can also lead to increased revenue for dental practices.

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Enhanced Online Reputation 

In the digital age, online reviews and reputation are critical for the success of any business, including dental practices.

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Social media platforms provide dental practices with an opportunity to increase their brand awareness by reaching a broader audience. By sharing regular posts, images, videos, and other content, dental practices can engage with their followers and build relationships with potential patients. Social media platforms like Facebook, Instagram, and Twitter provide the opportunity to target specific demographics and interests, making it easier to reach the right audience with the right message. 

Did you know that 74% of consumers rely on social media to guide their purchasing decisions2  
 

Social media provides an excellent opportunity for dental practices to engage with their patients in a more personal way. By creating a social media presence, dental practices can provide information, tips, and advice that are relevant to their patients. Social media also provides a platform for patients to ask questions and interact with the practice directly. This type of engagement can help to build trust and loyalty with patients, leading to improved patient retention rates. 

 

Social media selling can also lead to increased revenue for dental practices. By promoting services and products through social media platforms, dental practices can reach a broader audience, potentially attracting new patients. Social media can also be used to promote special offers, discounts, and promotions, incentivizing patients to make appointments and purchase services. Additionally, social media can help to build a strong reputation for the practice, leading to increased referrals from satisfied patients. 
 

In the digital age, online reviews and reputation are critical for the success of any business, including dental practices. Social media provides an opportunity for dental practices to showcase their expertise, experience, and the quality of their services. Patients can leave reviews and comments on social media platforms, which can help to build a positive online reputation for the practice. A strong online reputation can lead to increased patient trust and confidence in the practice, leading to improved patient retention rates and revenue. 

Define your Target Audience
Understanding who your target audience is, and what their interests and needs are, is key to developing an effective social media strategy.
Choose the right platforms
Not all social media platforms are created equal, and each one has its own strengths and weaknesses. Choose the platforms that are most relevant to your target audience and that align with your goals and objectives. 
 
Create engaging content
The content you post on social media should be visually appealing, informative, and relevant to your target audience. Your post should provide value to your audience.
Stay consistent
Posting regularly on social media is important to maintain engagement with your audience. Develop a posting schedule and stick to it. Consistency is key to building a loyal following.
Respond to comments and messages
Social media is a two-way street. Respond to comments and messages promptly and engage with your followers meaningfully. This helps to build trust and establish a strong online reputation. 
 
Showcase your team and office
Highlight your team and office on social media to give potential patients a glimpse into your practice.
Conclusion 

Social media selling in the dental industry offers numerous benefits for dental practices, including increased brand awareness, improved patient engagement, increased revenue, and enhanced online reputation.  

By creating a strong social media presence and engaging with patients on social media platforms, dental practices can build relationships, attract new patients, and grow their businesses. In today's digital age, social media selling is an essential tool for any dental practice that wants to remain competitive and successful. 

Laura Prosser
is the Digital Marketing Manager at Ivoclar North America and has been with Ivoclar for 8 years. She is a proud member of the internal Digital  team, starting her career as a product marketing manager and later transitioning to her current role in digital marketing, with a focus on social strategy, customer journey and lead acquisition.
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