Prime Zirconia

Just as you trust the IPS e.max® lithium disilicate, you as a dentist can rely on Prime Zirconia, which forms a part of the e.max family.

Consult with your lab for your next case.
Expertise and confidence

Your aim is to give your patients a long-lasting new smile. In order to fulfil your goal of achieving customized results, you need a dental material that is not only durable and stable, but also esthetic.

With our Prime Zirconia, consisting of IPS e.max ZirCAD Prime and IPS e.max ZirCAD Prime Esthetic, you get precisely that.

Confidence in choosing a material

In an effort to offer you the best possible solutions, we have consolidated our knowledge and expertise in dental materials development. Our Prime Zirconia is the ideal material in cases where restorations have to be thin and esthetic, yet strong and stable. It allows you to confidently meet the expectations that are placed on you as a practitioner. You have relied on IPS e.max for many years and know what to expect from the materials.

Count on esthetics, gain strength – use Prime Zirconia.
Our Prime Zirconia has versatile uses and is characterized by outstanding quality and superb esthetics.

Patients want more than a healthy and well-functioning dental solution: They want a beautiful smile which lasts for a long time. In such cases, Prime Zirconia is the right choice. The facts such as enhanced esthetcis thanks to GT Technology, intelligent design, high strength and accuracy of fit speak for itself.

"I feel absolutely great, not only happy. I feel very confident with my new smile."

IPS e.max ZirCAD Prime Patient, Elvira

"I love life and I love to smile. I am very happy with the e.max Prime."

IPS e.max ZirCAD Prime Patient, Shlomo

What Professionals say about our Prime Zirconia

Dr Robert Ritter (USA)

“I make it Prime Zirconia because of legacy. With this material, I can get strong restorations with similar esthetics as lithium disilicate. My patients are happy with the results and they can’t stop smiling.”

Dr Christopher Ramsey (USA)

''Prime Zirconia has been one product that I absolutely prescribe all the time that gives myself consistent results both from a cosmetic standpoint and overall functional standpoint. When I can do that, it allows me to do all the things that I want to add in the office stress-free."

Dr Tina Giannacopoulos (USA)

“I started using Prime Zirconia two years ago, when my lab recommended the material for a full arch case. I was thoroughly impressed with the results that can be achieved with Prime Zirconia because it provides the best of both worlds: unparalleled esthetics and maximum strength.“

Dr Peter Auster (USA)

"My number one choice for strength and beauty. With our Prime Zirconia we finally have an esthetic zirconia that is strong enough for frameworks and bridges and translucent enough to be comfortably used in anterior cases. The gradient technology forms the basis to create functional, beautiful restorations.”

Dr Parag R. Kachalia (USA)

“In order to get beauty, you gave up strength, but in order to get strength, you had to give up beauty. Until Prime Zirconia came out."

Count on esthetics, gain strength – use Prime Zirconia.

Rafael Santrich (USA)

"You can be predictable using IPS e.max ZirCAD Prime, because you already have the esthetics, you have the strength … it is what we like."

Dr. Joel Gale (USA)

"Translucency, eshetics, strength, it is going to last and I know my patients are going to be thrilled with the result."

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