From offering products to providing solutions: enhanced services and optimized processes in dental technology and digital dentistry

Digitalization has revolutionized the dental market and redefined the roles of manufacturers and dealers. Today, they act as solution providers offering far more than just products: From digital tools and innovative materials to optimized workflows, they offer solutions that support you in providing more efficient, esthetic and cost-effective treatments.

Your benefits:

  • Faster fabrication and processing thanks to digital workflows
  • Increased precision and improved results for esthetic and functional restorations
  • Expanded offering tailored to meet your patients’ rising expectations
Focus on cosmetic and esthetic dentistry: Growing demand for esthetic restorations and all-ceramic solutions

The market for cosmetic dentistry continues to grow – and for good reason. Patients are placing increasing emphasis on esthetic outcomes and minimally-invasive treatment methods. Particularly popular are whitening, veneers and all-ceramic solutions.

For your lab or practice, this means:

  • Greater treatment potential driven by rising demand for cosmetic solutions
  • Increased patient satisfaction through esthetic and tooth-preserving procedures precisely tailored to their needs
  • Clear competitive advantage through the use of modern technologies and materials that elevate precision and esthetics to a new level
Chairside fabrication with CAD/CAM technologies: combining efficiency, innovation and next-generation dental technology

What was once considered a groundbreaking innovation has now become standard: Chairside fabrication enables the production of indirect restorations directly in the dental practice – often in just a single session.

Your benefits:

  • Time savings: Efficient processes that benefit both patients and clinicians
  • Patient satisfaction: Fast, high-quality results that take into account the time constraints of your patients
  • Cost-effectiveness: Efficient use of resources and increased productivity through modern technologies
IPS e.max: reliable all-ceramic materials providing esthetics and efficiency in everyday laboratory and practice work

A key driver behind these innovations is the IPS e.max family of products, which has been setting new standards in the field of all-ceramic restorations since 2005. With high-strength, esthetic materials, IPS e.max has fundamentally transformed patient care over the past 20 years and helped establish minimally-invasive treatment methods.

What makes IPS e.max so special?

Be it single-tooth restorations or complex prosthetic cases – whether in the lab or directly in the practice: IPS e.max delivers precise, reliable and esthetically refined results. This strengthens your competitive position and enhances patient satisfaction.

The dental market of the future – efficient and patient-centred

The past two decades have profoundly shaped the dental market through innovation, digitalization and evolving patient expectations. Products such as IPS e.max demonstrate how modern technologies and materials not only win patients but also optimize internal workflows and create economic advantages. The dental world will continue to evolve – and so will the needs and expectations of patients. Those who strategically leverage innovative technologies and materials are well-positioned to navigate these changes and actively shape the future of dentistry. Discover how IPS e.max has evolved over the past 20 years, the possibilities it offers today – and why it will continue to be a reliable partner for you also in the future.

* based on global sales figures.
** Average survival rates of IPS e.max products exceed 95%, based on three mean values from 18 representative studies with observation periods from 3 to 16.9 years. IPS e.max – summary survival statistics. March 2025. Internal Ivoclar report. Data on file.