Redefining limits together

IPS e.max Zirconia &
IPS e.max Ceram Art

Two innovations.
All-ceramics.
Unlimited esthetics.

The IPS e.max family continues to grow, redefining the limits of what can be achieved in all-ceramics.

IPS e.max Zirconia covers the full spectrum of applications from thin veneers to full-arch restorations. The advanced GTx Technology takes esthetics to new heights. In combination with IPS e.max Ceram Art, the innovative line of stain, glaze and structure pastes, it unlocks new possibilities.

Start redefining with the Redefining Package!

Celebrating the launch of IPS e.max Zirconia, we are offering two exclusive packages combining the latest IPS e.max innovations: Select the Redefining Package “Red & White Esthetics“ or the Redefining Package “White Esthetics“.

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The Redefining Package (IPS e.max Zirconia & IPS e.max Ceram Art) is intended exclusively for dental professionals who use the product in the course of their professional activities. Registration does not constitute a binding order and does not oblige Ivoclar to sell the product. Allocation will be made after successful review and verification of the interested party by Ivoclar, once per customer and only in participating countries. The offer is valid while supplies last or up until 13 July 2026. Ivoclar reserves the right to reject registrations in whole or in part (following thorough check).
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Your options

Together, IPS e.max Zirconia and IPS e.max Ceram Art stand for versatility, esthetics and efficiency. With two packages to choose from – “Red & White Esthetics" or “White Esthetics” – the portfolio offers solutions for fabricating individual restorations. At the same time, it supports dental laboratories in optimizing their wirkflows and increasing efficiency.

Redefining Package
“Red & White Esthetics”

The Redefining Package “Red & White Esthetics” contains two IPS e.max Zirconia discs as well as eight selected IPS e.max Ceram Art pastes.

Sweden
Value of Redefining Package "Red & White Esthetics": 11 150 SEK^*
Get this exclusive package for 8 200 SEK.

Norway
Value of Redefining Package "Red & White Esthetics": 13 940 NOK^*
Get this exclusive package for 10 500 NOK.

Denmark
Value of Redefining Package "Red & White Esthetics": 7 557 DKK^*
Get this exclusive package for 5 596 DDK.

Finland
Value of Redefining Package "Red & White Esthetics": 1013 €^*
Get this exclusive package for 749 €.

1x IPS e.max Zirconia A2 16mm
1x IPS e.max Zirconia A2 25mm
1x Magic Glaze (FLU)
1x Magic Glaze
1x Shade Dentine 2 Paste
2x Illusion Paste (Opal night-blue & Mamelon reddish-orange 5g)
3x Gingiva Illusion Paste (Intense-bone, Base pink & capillary 5g)
2x Universal Liquid 15ml

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Redefining Package
“White Esthetics”

This package contains an IPS e.max Zirconia A2 16mm disc alongside four selected IPS e.max Ceram Art pastes.

Sweden
Value of Redefining Package "Red & White Esthetics": 5 200 SEK^*
Get this exclusive package for 4 300 SEK.

Norway
Value of Redefining Package "Red & White Esthetics": 6 500 NOK^*
Get this exclusive package for 4 400 NOK.

Denmark
Value of Redefining Package "Red & White Esthetics": 3 515 DKK^*
Get this exclusive package for 2 981 DDK.

Finland
Value of Redefining Package "Red & White Esthetics": 470,50 €^*
Get this exclusive package for 399 €.

1x IPS e.max Zirconia A2 16mm
1x Magic Glaze (FLU)
1x Shade Dentine 2 Paste
1x Illusion Opale sky-blue
1x Illusion Mamelon reddish-orange
1x Universal Liquid 15ml

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How IPS e.max Zirconia and IPS e.max Ceram Art are redefining limits

Redefining versatility

All types of restorations from a single disc, from thin veneers to full-arch restorations
Universal range of stain, glaze and structure pastes for characterization – as individual as every case
Versatile application that helps reduce inventory levels and streamline laboratory fabrication

Redefining efficiency

Reduced sintering times of under one hour (58min) for up to 3-unit bridges and under three hours (2h 57min) for larger cases without compromising esthetics
Intelligent disc design and precise shade accuracy help minimize adjustments and reduce remakes
One-shot technique – detailed characterizations applied quickly and efficiently in a single step

Redefining esthetics

High shade accuracy, validated in blind tests
Superior esthetics thanks to advanced GTx Technology
Unique firing-stable, cadmium free gingiva shades designed to match a wide range of phenotypes

Redefining trust

IPS e.max, a quality promise trusted, proven and fully compatible
Tested beyond industry requirements and market standards to ensure reliable processing safety
Developed in close collaboration with leading experts to meet the evolving needs of modern dental laboratories